Value Creation in Markets: A Critical Area of Focus for Business-to-Business Markets

摘要: Abstract The business market has been undergoing a paradigmatic change. rise of the Internet, fragmentation, and increasing global competition is changing “value” that marketers provide. This transformation requires changes in way companies are organized to create deliver value their customers. Business have continuously increase contribution chain. If not, migrates from given paradigm (e.g., minicomputers DEC) alternate paradigms flexibly manufactured PCs Dell). article focuses on ways which creating Internet digital age. Examples discussed managerial implications highlighted.