Twenty-five years of the Journal of Brand Management
作者： Joachim Kernstock , Shaun M Powell , None
DOI: 10.1057/S41262-018-0138-9
关键词:
摘要: Following an earlier historical review of the Journal Brand Management, this 25-year commemorative commentary by editors outlines a number themes published during recent years. It also provides discussion on corporate brand management same period.
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sci-hub.se 参考文章(36)
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