Influence of strategic marketing decisions on the performance of foreign manufacturers in the US

摘要: This study examines marketing influences on the performance of foreign manufacturers operating within US, where is gauged via joint criteria market share achieved in US and rate utilization firm's production capacity. A discriminant analysis approach finds who acquire an existing domestic manufacturing facility as opposed to building one, undertake research development introduce locally designed products be more likely belong group ‘successful’ firms. Further, a low or competitive price strategy practice fo exporting U.S. before undertaking there are less result this measure success.