Action-aware intent-based behavior targeting

作者: Valeri Liborski , Dou Shen , Jun Yan , Jiayuan Huang , Ying Li

DOI:

关键词:

摘要: Methods and computer-storage media having computer-executable instructions embodied thereon that facilitate classifying user intent with respect to an entity using intent-strength scores. A query indicating a particular is received. The user's the determined by assigning score user. scores assigned seed patterns identified for entities in category, as well received query. In embodiments, may be updated based on subsequent query, or changed according function. list of users also generated.

参考文章(7)
Fengping Zeng, Bo B. Zhang, Siyu You, Determining placement of advertisements on web pages ,(2010)
Hongfeng Yin, Christina Yip Chung, Joshua M. Koran, Long-Ji Lin, Behavioral targeting system that generates user profiles for target objectives ,(2006)
Arnd Christian König, Michael Gamon, Qiang Wu, Click-through prediction for news queries international acm sigir conference on research and development in information retrieval. pp. 347- 354 ,(2009) , 10.1145/1571941.1572002
Taher H. Haveliwala, Sepandar D. Kamvar, Glen M. Jeh, Results based personalization of advertisements in a search engine ,(2005)
Stephen Butler, Allen Wagner, Implicit tokenized result ranking ,(2006)