Integrating Multiple Criteria Decision-Making Models Into the Decision Support System Framework for Marketing Decisions

摘要: A large number of multiple criteria decision making (MCDM) models have evolved over the past decade. This field now seems to reached a stage maturity. However, managerial community has not yet extensively adopted these in solving practical problems. The present article focuses on integrating MCDM within support system (DSS) framework encourage greater use models. DSS and used for choice model is discussed. Based generally marketing are evaluated. possibility using mixture also explored. Following this, role delineated. It argued that, problem-solving process, confluence plays vital developing high-quality solutions.