The Scent of Innovation: Towards an Integrated Management Framework for Innovation Communication

摘要: Innovation is a broad range of new digital technologies, necessity for almost every organization involved in global business. In the age information and way innovating, however, has changed attaining better understanding communicating informing innovation exceedingly decisive to strategic success. This chapter answers question: How can companies re-think re-design corporate communication manage several traditional tools successfully inform communicate age? After presenting theoretical approach integrated into existing management concepts frameworks, this book introduces capability-based framework communication. composed three main phases: Phase 1. Re-/Design: Linking firm’s business model, organizational design & IT systems; 2. Implementation: Implementing planning, tools, standards, guidelines; 3. Controlling: Measuring reporting addition, frame Visual Scent Communication will be described as state-of-the-art tool address stakeholder’s needs desires successful age.