Eye Tracking on a Paper Survey: Implications for Design

摘要: Asking respondents to record their activity in a diary can be difficult task due retrospective reporting and cognitive burden as well the complexity of data collection tool. Diary questionnaires typically require multiple pieces information including demographics, activities, duration over period. Like other questionnaire types, visual design principles used help people perceive understand what is being asked them during measurement. Eye tracking, technology that allows us passively study people’s eye movements, has been mostly for testing within survey research field. This focuses on using tracking user experience measures analyze how perceive, different designs paper Nielsen TV Diary. We gain insights into elements draw attention, amount text read (e.g., terms/instructions), complete survey. centers collecting analyzing qualitative quantitative experience, eye-tracking fixation count, time fixate), participants’ verbalizations, self-reported satisfaction, performance accuracy, steps complete). also provide recommendations about based results.