作者: Peter Bürgi , Bart Victor , Jody Lentz
DOI: 10.1108/10878570410525106
关键词:
摘要: “Chemcor”, a mid‐sized specialty chemicals firm must balance the disciplining effects of planning against need for innovative and adaptive action. The top corporate strategy officer at Chemcor resolved to help three company divisions work towards finding way. To complement planned development process, separate workshops were held strategists senior managers each organization’s divisions. Built around radical new technique analyzing an identity, landscape deepest interests in face variety potential situations, these intended learn continuously assess their strategic situation real time. Called “Real Time Strategy”, encourage thorough conversation about issues identity using called LEGO Serious Play®. representation made from Lego construction materials that built ...