Dimensions and Validation of a Perceived Message Cognition Value Scale
作者： Derek R. Lane , Nancy Grant Harrington , Lewis Donohew , Rick S. Zimmerman
DOI: 10.1080/08824090600796369
关键词:
摘要: The primary purpose of this study was to develop a perceived message cognition value (PMCV) scale and provide preliminary evidence concerning its reliability validity. manuscript presents PMCV as theoretical construct consisting three distinct dimensions: cognitive challenge, credibility, clarity. Exploratory factor analysis revealed significant three-factor solution, SEM confirmed second-order model that accounted for variations in the dimensions. Composite subscale reliabilities are presented, composite scale/subscale stability across psychographic variables is demonstrated. concludes with an argument reliable valid can aid persuasion researchers designing more effective health behavior change messages.
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