Assessing new product development success factors in the Thai food industry
作者： Prisana Suwannaporn , Mark W. Speece
DOI: 10.1108/00070701011034394
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摘要: Purpose – The aim of this paper is to measure new product development (NPD) success factors in the Thai food industry.Design/methodology/approach quantitative research was designed based upon previous qualitative analysis by Suwannaporn and Speece. A total 114 questionnaires sent medium large companies were returned (17.5 percent companies).Findings Managers' perceptions important differ job function, so that data about what cannot distinguish higher vs lower rates. Manager are do not match actual practice very closely, but they report actually done NPD process consistently. Reported practices can Discriminant shows use marketing most critical industry. Internal communication supplier linkages also predictors rate, strategy planning plays a weak role.Practical implic...
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