Principles of retail management
作者： Mohammed Rafiq , Rosemary Varley
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摘要: PART 1 What is Retailing? Retail Organisations and Formats Retailing the Competitive Environment Customers 2 Formulating Strategy Implementing Logistics Technology 3 Location Visual Merchandising Buying Own Brands Pricing Promotions Service 4 International Internet Legal Ethical Issues 5 Case studies Information Sources Glossary References Index
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