Group Size and Anonymity Effects on Computer-Mediated Idea Generation:

摘要: Some for,ns of computer-mediated communication enable groups to engage simultaneously in multiple electronic conversations. One interesting aspect this technology, addition parallelism, is that the channel configurable support forms group interaction were previously difficult, if not impossible. This article reports a laboratory experiment examined effects size (3 and 9 members) member anonymity on performance using idea-generation system. Although members all conditions made, average, same number comments, larger generated significantly more ideas (and higher-quality as rated by judges) than did smaller groups. Anzonymity had no effect ideational performance. Members small-idenitified made fewest critical remarks, most satisfied, themselves effective from other experimental conditions.