System, method and computer program product for effective content management in a pull environment

摘要: A dynamic content management method, system, and computer program product by which interactive is analyzed scrutinized on a “real time” basis as users interact with the presentation disclosed. This accomplished by, among other things, utilizing rules engine or known selection processor to facilitate decision making, whereby “qualifies” user for membership in particular content-testing campaign; (e.g., an offer web design elements) be presented selected delivered; of content, failure select possible outcome selecting recorded operational database that so it may used modify future.