Customer Relationship Management and Big Data Mining
作者： Yi Hui Liang
DOI: 10.1007/978-3-319-08254-7_16
关键词:
摘要: Successful customer relationship management (CRM) requires enterprises to interact flexibly with their customers. Enterprises must quickly and effectively find complex data from large quantities of by big mining help understand them suitable marketing tactics, increase the value customer, improve competitive advantages enterprises. In this chapter, discuss mining, management, value, propose a case study for Automotive Maintenance Industry.
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