The Choice of Governance Modes of International Franchise Firms — Development of an Integrative Model
作者： Maria Jell-Ojobor , Josef Windsperger
DOI: 10.1016/J.INTMAN.2013.09.001
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摘要: This paper examines the evolution of the international franchise research with special focus on the governance modes of the international franchise firm and develops a new model for …
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