Trademark evaluation of the selected company in the aspect of globalization

摘要: The awareness of intangible assets is growing more and today. Compared to the past, we are much aware existence a certain substance which, together with material substance, constitutes value society. Determining an enterprise’s on global scale becoming increasingly important as enterprise not made up only its tangible but side. An obvious part also trademark. trademark now for companies, due globalization. It essential company’s assets, which very often underestimated therefore it necessary choose right procedure determining all components. As result globalization comprehensive marketing strategies valuation methods gradually beginning unite around world. main aim this work was suitable method calculate in selected company. We chose because evaluation appraisal difficult topic businesses general public.