Motivated Search: Effects of Choice Accountability, Issue Involvement, and Prior Knowledge on Information Acquisition and Use
作者： Hanjoon Lee , Paul M Herr , Frank R Kardes , Chankon Kim
DOI: 10.1016/S0148-2963(98)00067-8
关键词:
摘要: The present experiments explore the impact of two types of motives (choice accountability and issue involvement) and prior knowledge on information search and use. The experiments show that accountable subjects examined more information, employed multiple stage search criteria, and were likely to use a more compensatory choice strategy. In addition, a second experiment demonstrates differential effects for accountability and issue involvement: accountability increases search effort regardless of level of prior knowledge; …
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