Turnaround Strategies for Mature Industrial-Product Business Units
作者： Donald C. Hambrick , Steven M. Schecter
DOI: 10.5465/255972
关键词:
摘要: A study of short-term turnaround attempts by mature industrial-product business units found that efficiency-oriented moves, but not entrepreneurial initiatives, were associated with successful turnaround. Three common types of successful turnaround “gestalts” were found: asset/cost surgery, selective product/market pruning, and piecemeal moves.
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