Proces zarządzania relacjami z klientem : nowa koncepcja marketingu
作者： Magdalena Kowalska-Musiał
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参考文章(2)
Evert Gummesson, Christian Grönroos, Service marketing : Nordic School perspectives University of Stockholm, Dept. of Business Administration. ,(1985)
Johan Arndt, Toward a Concept of Domesticated Markets Journal of Marketing. ,vol. 43, pp. 69- 75 ,(1979) , 10.1177/002224297904300408