University business students' perceptions of retail shopping behaviour

摘要: Purpose – Retail shopping behaviour is one of the major tenets retail marketing literature. The purpose this research to presents empirical findings two quantitative studies Estonian and Canadian university students' interpretation perceptions behaviour.Design/methodology/approach Paper pencil questionnaires administered in Estonia Canada. data was analysed from perspectives. first determine if service quality construct differed between samples, secondly use using confirmatory factor analysis, regression analysis test a model make comparisons students countries.Findings results indicate level commonality perceptions, as well non‐trivial differences how practice terms structure, individual drivers, should be theorized. sample in...