Dynamic Models of Advertising Competition
作者： Gary M. Erickson
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摘要: Preface. 1. Advertising and Competition. 2. Analytical Models Strategy Concepts. 3. Analysis of a Lanchester Duopoly. 4. Vidale-Wolfe 5. Diffusion 6. Triopoly. 7. 8. 9. Summary Final Considerations. References. Author Index. Subject
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