Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site

摘要: "A very comprehensive, yet light-hearted guide for internet managers that demystifies search engine marketing and provides practical advice success."-Piers Dickinson, Global Internet Marketing Manager, BP"Outlines every one of the major strategic steps to develop your initiatives. This book teaches Web marketers what do from beginning so they can implement a successful program-the define scope cost program, team, create proposal, get executive approval, manage, measure program. You have read it appreciate it!"-Cynthia Donlevy, & Strategy, Cisco Systems, Inc."Getting site indexed is most fundamental, challenging, aspects marketing. Search Engine Inc.: Driving Traffic Your Company's Site detailed comprehensive through pitfalls opportunities this complicated subject. I started reading Chapter 10, "Get Indexed," haven't really put down since. It wonderfully well-written reference you will come back again more out SEO efforts. From price engines paid placement, 14, "Optimize Paid Program," covers everything need know about search. across useful SEM pros. budgeting bid strategy optimization, Mike Bill take campaigns. Whether are just starting in or already power player, learn something new book."-David Cook, Buy.com"This has no silver bullets snake-oil potions magically propel top engine. What offers instead, well-thought-out, well-motivated treatment date all marketing, planning execution measuring. If involved any way economic technology, on shelf."-Dr. Andrei Broder, IBM Distinguished Engineer CTO, Research Institute Text Analysis"Mike Moran Hunt delivered masterpiece enterprise Both engaging results-focused, Marketing, Inc. guides marketer basics why important how work challenging organizational tasks selling proposal executives executing plan.Unlike many previous optimization books treated as guerilla approach disjointed other needs, shows incorporate into overall mix order increase both customer value business return-on-investment.Full real examples organizations thoughtful issues surrounding search, volume bringing program fruition organization."-Jeff Watts, Community National Instruments"Search ultimate source campaign. The actionable instructions topics finances within organization make pages rank well engines. Beyond that, explains conversion metrics projecting success. For anyone large organization, looking difference with corporate site; 'no-brainer.' professional SEM, must read. manner which organized unique smart. also extremely public speakers topic Marketing. been dozens conferences honestly say, am impressed their presentations."-Barry Schwartz CEO, RustyBrick, Inc."Bill Mike's an excellent in-depth resource companies examining strategy. In addition tips, outlines successfully strategy, determine outsource versus keep house, precisely outline case 'sell' decision-makers. company wondering enter space-or if you're revising online strategy-read book."-Heather Lloyd-Martin, Author, Successful Copywriting"Required interested apply leading-edge enterprises. With now critical importance, authors provide approaches sophisticated invaluable."-Rob Key, Converseon, Step-by-step setting up managing Best practices, cost-saving measures two world's premier expertsEffective (SEO) (SEM) crucial success business. But it's never challenging-especially responsible large, complex site. Finally, there's definitive reliable information implementing effective Inc., ibm.com's architect world-leading consultant present best step-by-step techniques, hard-won tips driving maximum traffic at minimum cost.The begin up-to-date introduction fundamentals: evolved, works, searchers visitors think when they're trying find information. You'll walk facet creating program: value, stakeholders executives, building teams, choosing metrics, above all, execution. Drawing unsurpassed experience, systematically address issue likely encounter, enforcing search-engine friendly content standards hiring consultants. You'lllearn to: Handle challenges associated sites Create codify SEO/SEM practices Align company's tactical goals Automate checking reporting page monthly scorecards use them drive improvement Provide guidance developers designers, language they'll understand Get indexed, choose target keywords, optimize content, attract links Make leading specialized local Ensure efforts deliver optimal results, cost-effectively Measure site-wide rates multiple systems technologies Hire right consultant-and avoid wrong onesWhether Web, IT professional, product manager, specialist, help goals, craft best-practices achieving them, flawlessly.© Copyright Pearson Education. All rights reserved.