The Fortune at the Bottom of the Pyramid

摘要: The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of pyramid. Collectively, billions poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them help millions poorest escape poverty.It is being done-profitably. Whether you're a business leader or an anti-poverty activist, guru Prahalad shows why can't afford ignore "Bottom Pyramid" (BOP) markets.In book accompanying CD videos, presents...Why what know about BOP markets wrong A world surprises-from spending patterns distribution marketingUnlocking "poverty penalty"The enduring contributions your company make Delivering dignity, empowerment, choice-not just productsCorporations entrepreneurs Profiting together from inclusive capitalism "C. K. argues that companies must revolutionize they dobusiness in developing countries if both sides economic equation areto prosper. Drawing on wealth case studies, his compelling bookoffers intriguing blueprint for fight poverty with profitability." Bill Gates, Chairman Chief Software Architect,Microsoft "The Bottom Pyramid belongs top reading list forbusiness people, academics, experts pursuing elusive goal ofsustainable growth world. C. writes withuncommon insight consumer needs societies andopportunities private sector important public purposes whileenhancing its own line. If are looking fresh thinking aboutemerging markets, search ended. This you." Madeleine Albright, Former U.S. Secretary State "Prahalad challenges readers re-evaluate their pre-conceived notionsabout commercial opportunities serving relatively nations ofthe highlights way commercialsuccess societal improvement--but only developed worldreconceives it delivers products services developingworld." Christopher Rodrigues, CEO, Visa International "An insightful work showing persuasively privatesector be put center development, not as rhetoricalflourish but real engine jobs poor." Mark Malloch Brown, Administrator, United Nations Development Programme