Choice of market entry mode in China: the influence of firm-specific factors

作者: Enrique Claver , Diego Quer

DOI: 10.1177/030630700503000304

关键词:

摘要: One of the issues attracting wider attention within research into corporate internationalisation is choice mode entry a foreign country. At present, China one destinations which acquiring greater importance in international expansion firms from various countries around world. In this context, by combining traditional theory on direct investment with resource-based view firm, paper will analyse influence tangible and intangible factors degree commitment towards China.

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