Consumer Views of Redress Needs

作者: Betty J. Diener , Stephen A. Greyser

DOI: 10.2307/1250081

关键词:

摘要: Betty J. Diener is an Associate Professor and Assistant Dean, School of Management, Case Western Reserve University, Cleveland. Stephen A. Greyser Business Administration at Harvard University Graduate Administration, Executive Director, Marketing Science Institute, Cambridge, MA. The research reported here was supported by the Institute. cently cited Gregory Ahart, director human resources division Government Accounting Office, Food Drug Commissioner Donald Kennedy before Senate Subcommittee on Oversight Investigations, Feb. 3, 1978. Their point that FDA unable to regulate cosmetic indus ry properly because, in part, it lacked power obtain complaint records from manufactur-

参考文章(1)
ALAN R. ANDREASEN, A Taxonomy of Consumer Satisfaction/Dissatisfaction Measures Journal of Consumer Affairs. ,vol. 11, pp. 11- 24 ,(1977) , 10.1111/J.1745-6606.1977.TB00612.X