摘要: Purpose – In the era of knowledge economy and global crisis, managing talent across globe has become a strategic challenge for organizations to create long-term business success. Getting right employees in pivotal roles at time is crucial firms gain competitive advantage. Firms confront challenges attract prospective employees, develop, retain their existing ones simultaneously deliver excellence marketplace. Therefore, are required address needs expectations through involvement top management, provide challenging tasks opportunities enhance employees’ professional, social, personal competencies. Such feel motivated highly engaged toward job organizational goals. Thus, purpose this paper propose conceptual framework build hub engaging branding organizations. Design/methodology/approach General review. Findings Engag...