Luxus und Tourismusangebot
作者： Marc Aeberhard , Roland Conrady , Stephan Grandy , Thomas P Illes , Adam Parken
DOI: 10.1007/978-3-658-25064-5_6
关键词:
摘要: Dieses Kapitel beleuchtet wichtige Segmente der Angebotsseite des Tourismusmarktes: Beherbergung, Luftverkehr, Kreuzfahrten, Strasenverkehr, Schienenverkehr und Reiseveranstalter/Reisemittler. Es wird gezeigt, wie die Angebote jeweiligen Luxussegmente ausgestaltet sind sie sich von Angeboten Premium- Massenmarktes abgrenzen. Die Ausfuhrungen liefern Anhaltspunkte fur Weiterentwicklung unterhalb Luxussegments.
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