Website Quality: A Cross-Cultural Comparison of United States and China Business Customers
作者： Eleanor T. Loiacono , Huiping Lin
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摘要: Website quality has been given much attention as of late. In particular the factors that impact a consumer’s perception website is great interest. This paper takes currently validated measure business-toconsumer (WebQualTM) and applies it to Chinese Web users in order study crosscultural differences similarities US customers.
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