Effects of Political Information in the 2000 Presidential Campaign : Comparing Traditional Television and Internet Exposure

摘要: Growing use of the Internet in political campaigns raises questions about relative impact traditional media and on voters. This experimental study tested effectiveness exposure to advertising, debates, news from 2000 presidential campaign television via Internet. Results suggested that resulted higher evaluations for both Bush Gore but debates were only format which substantial differences observed. Traditional exposures also stimulation information seeking behaviors. However, did not demonstrate universal superiority over lessening levels cynicism.