Using or Not Using Business Intelligence and Big Data for Strategic Management: An Empirical Study Based on Interviews with Executives in Various Sectors

摘要: Abstract Information Technology being an inevitable part of our lives changes the way doing business every five or eight years. This known as technological cycle. The technology we use today becomes obsolete in several years’ time and managers have to adapt themselves new systems management styles. When big data is so important, its usage for planning decision making getting more crucial well. Business Intelligence tools Executive Systems are improving their ability with help Big Data available. Executives may merits when they make decisions easily accurately subordinates do computers daily operations. Today's software can top long term much tactical operational activities. However, it difficult say that those used by managements should be. avoid using them different purposes. They not refuse but might simply think right depend on such a system plans. In this study ten interviews been conducted executives firms which various sectors. talked about how decisions. findings partly cover expectations anticipations authors.