“Salesman, dreamer and son‐of‐a‐bitch”

摘要: Management research on strategic issues has focussed economic and market forces surrounding a firm. Although this re‐emphasized the need to become more attentive needs of customers activities competitors, many companies are still finding it difficult gain competitive advantage. Suggests that strategy should be given an “inside‐out” perspective as something managers do rather than copy from outside organization. Reports concerning concerns which underpin agendas MD/CEOs number organizations in South Yorkshire. Develops tool, quality executive development (QED), aimed at assisting auditing their agendas.