Paradigm of new service development projects (NSDPs): “One Basket Fits all”

摘要: The aim of this research is to examine the key determinants influencing success new service development projects (NSDPs) across four typologies context.,The researchers used scenario-based survey method in an NSDP setting. Structural equation modelling (SEM) was test proposed hypotheses based on data from 570 managers under typologies.,Service firms' cross-functional integration (CFI) and internal project team efficiency (IPTE) positively influenced NSDPs. results also indicated that both technology infrastructure (TI) IPTE mediated relationship between CFI In addition, mediation effect TI existed Furthermore, model confirms that, for NSDPs, role knowledge-sharing behaviour (KSB), authentic leadership (AL) firm's culture (FC) moderated relationship.,With a better understanding dynamics aforementioned variables, can more effectively develop execute strategies NSDP. article enables practitioners expand their current NSDPs by providing insights unique antecedents are significant types.,This first its kind mediating KSB determining This study provides one empirical examinations context perspective developing country, where industry competitive. demonstrates critical factors do not differ types, thereby confirming “One Basket Fits all” assumption study.