Environmental segmentation alternatives: a look at green consumer behavior in the new millennium

作者: Robert D. Straughan , James A. Roberts

DOI: 10.1108/07363769910297506

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摘要: … behavior (ECCB) among college students. A discussion of these results will attempt to shed light on the state of green … For all but a handful of firms, ``green marketing'' isn't about saving …

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