The mediation of trust in country-of-origin effects across countries
作者： N.H. Jiménez Torres , S. San-Martín Gutiérrez
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摘要: Purpose–This paper aims to investigate if trust plays a mediating role on the country-of-origin (COO) brand reputation and consumer animosity effects in determining consumers' …
sci-hub.se 参考文章(106)
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