Travel, tourism, and hospitality research: A handbook for managers and researchers

摘要: Partial table of contents: A MANAGERIAL PERSPECTIVE. Perspective on the Purpose and Nature Tourism Research Methods (C. Gunn). FUNDAMENTALS OF TRAVEL AND TOURISM RESEARCH. Scaling Attitude Measurement in Travel (G. McDougall & H. Munro). NATIONAL, REGIONAL, MUNICIPAL PERSPECTIVES. National Tourist Organizations Taylor). SOME DISCIPLINARY The Political Dimensions (L. Richter). AN INDUSTRY SECTOR Needs Retailers Wholesalers (E. Wohlmuth). ASSESSING THE IMPACTS TOURISM. Event Tourism: Evaluating Impacts (D. Getz). DATA COLLECTION METHODS PARTICULAR RELEVANCE. En Route Surveys (F. Hurst). SPECIAL MARKETING APPLICATIONS. Estimating Potential International Markets Wynegar). Index.