Exemplification theory: a review and meta-analysis of exemplar messages

作者: Elisabeth Bigsby , Cabral A. Bigman , Andrea Martinez Gonzalez

DOI: 10.1080/23808985.2019.1681903

关键词:

摘要: Exemplification theory has been used to explain media and message effects across a variety of domains. However, the critiqued for lacking empirical support many its predictio...

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