Gestão da Inovação para o desenvolvimento sustentável: Comportamento e Reflexões sobre a Indústria Química

摘要: The chemical industry products are supplied to almost all kinds of activities. Any change in the composition substances, aiming less aggression environment, may cause changes on behavior entire production chain, and this result will be perceived by reducing environmental impact. This is one main reasons leading industries sector engage activities aimed at sustainability their operations, particularly regard social issues. In context, study identifies how companies manage innovation practices oriented towards sustainability. To develop were analyzed installed Brazil, recognized adoption committed sustainable development. data obtained from semi-structured interviews conducted with representatives RD marketing awareness context. analysis reveled that keep investments eco-efficient manufacturing, integrating criteria development processes adding value processes. management partnerships stakeholders for technology creation, socioecological appeal consciousness leaders importance company´s operations also part results. However, it noted a strategy exploited only few focus inclusion as an expansion product-service system could bring new relationships between partners, product.