Omni-channel management in the new retailing era: A systematic review and future research agenda

作者: Ya-Jun Cai , Chris K.Y. Lo

DOI: 10.1016/J.IJPE.2020.107729

关键词:

摘要: … The primary purpose of CNA in this systematic review is “to identify the research domains, to reveal the evolution of research tradition and to map the changing paradigms” (Hummon …

参考文章(211)
Pavel Kireyev, Vineet Kumar, Elie Ofek, Match Your Own Price? Self-Matching as a Retailer’s Multichannel Pricing Strategy Marketing Science. ,vol. 36, pp. 908- 930 ,(2017) , 10.1287/MKSC.2017.1035
Kholekile L. Gwebu, Jason A. Gabisch, Impact of Virtual Brand Experience on Purchase Intentions: The Role of Multichannel Congruence Journal of Electronic Commerce Research. ,vol. 12, pp. 302- ,(2011)
Daria Dzyabura, Srikanth Jagabathula, Offline Assortment Optimization in the Presence of an Online Channel Management Science. ,vol. 64, pp. 2767- 2786 ,(2017) , 10.1287/MNSC.2016.2708
Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält, Roles of retailer tactics and customer-specific factors in shopper marketing: Substantive, methodological, and conceptual issues Journal of Business Research. ,vol. 69, pp. 1009- 1013 ,(2016) , 10.1016/J.JBUSRES.2015.08.012
Santiago Gallino, Antonio Moreno, David R. Bell, How to win in an Omnichannel world MIT Sloan Management Review. ,vol. 56, pp. 14- ,(2014)
Norbert Beck, David Rygl, Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing Journal of Retailing and Consumer Services. ,vol. 27, pp. 170- 178 ,(2015) , 10.1016/J.JRETCONSER.2015.08.001
Eleonora Pantano, Milena Viassone, Engaging consumers on new integrated multichannel retail settings: challenges for retailers Journal of Retailing and Consumer Services. ,vol. 25, pp. 106- 114 ,(2015) , 10.1016/J.JRETCONSER.2015.04.003
Maik Hammerschmidt, Tomas Falk, Bert Weijters, Channels in the Mirror: An Alignable Model for Assessing Customer Satisfaction in Concurrent Channel Systems Journal of Service Research. ,vol. 19, pp. 88- 101 ,(2016) , 10.1177/1094670515589084