Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues
作者： Hyunmi Baek , JoongHo Ahn , Youngseok Choi
DOI: 10.2753/JEC1086-4415170204
关键词:
摘要: … source is the most important deciding factor for helpfulness of a review depending on what … number of words in a review and helpfulness of the review. Their research indicated that a …
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