Adolescents' influence in family purchase decisions: A socialization perspective

作者: Ellen R. Foxman , Patriya S. Tansuhaj , Karin M. Ekstrom

DOI: 10.1016/0148-2963(89)90033-7

关键词:

摘要: Abstract Adolescents' influence in family decision making was studied the context of consumer socialization. The extent to which adolescents decisions found be affected by communication environment, adolescents' personal resources, and perceived product knowledge importance. Mothers, fathers, were differ their assessments amount had, both choice specific products general purchase process.

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