Psychophysiological Responses to Kawaii Pictures With or Without Baby Schema

摘要: Baby schema has been considered a key stimulus that triggers feelings and thoughts of cuteness. Kawaii is Japanese word roughly translates to cute in English, but its meaning appears be broader than cute. Specifically, cuteness often regarded as synonymous with infant physical attractiveness, whereas kawaii used not only for babies also noninfantile objects. In this study, psychophysiological responses were compared between two types pictures: human animals (kawaii baby schema) or objects such desserts dress accessories without schema). Twenty female university students asked view various pictures twice. Both rated more pleasant neutral pictures, elicited greater activation the zygomaticus major muscles associated smiling, viewed longer period when same presented again. The effect appeared muscle activity, ...