作者: Halil Bisgin , Nitin Agarwal , Xiaowei Xu
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摘要: Similarity breeds connections, the principle of homophily, has been well studied in existing sociology literature. %Several studies have observed this phenomena by conducting surveys on human subjects. These concluded that new ties are formed between similar individuals. This phenomenon used to explain several socio-psychological concepts such as segregation, community development, social mobility, etc. However, due nature these and limitations because involvement subjects, conclusions from not easily extensible online media. %Social media, which is becoming infinite space for interactions, exceeded all expectations terms growth, reasons beyond mind. New media just like way they emerge real-world. given differences real-world do same factors govern construction also media? In other words, does homophily exist article, we study extremely significant question. We propose a systematic approach studying two sites, BlogCatalog Last.fm report our findings along with some interesting observations.