Determining the antecedents and consequences of donor‐perceived relationship quality—A dimensional qualitative research approach

摘要: It is generally accepted that an understanding of quality conceptualizations instrumental in the design and development customer care programs. This study applies dimensional qualitative research approach to develop a conceptual model, which demonstrates antecedents consequences donor-perceived relationship quality. model shows benefits, service quality, trust, commitment, satisfaction are key Relationship trust also modeled as cognitive nature, whereas commitment affective variables. The highlights donor loyalty positive word-of-mouth communications central gives rise useful agenda for fund-raising professionals. © 2007 Wiley Periodicals, Inc.