Consumer attitude toward brand extensions: an integrative model and research propositions
作者： Sandor Czellar
DOI: 10.1016/S0167-8116(02)00124-6
关键词:
摘要: … for future inquiry on consumer attitudes toward brand extensions in … First, a conceptual model of consumer attitude toward brand … of consumer attitude vis-à-vis brand extensions. …
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sci-hub.se 参考文章(74)
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