Marketing information exchange mechanisms in collaborative new product development: the influence of resource balance and competitiveness

摘要: Abstract Interfirm collaboration for new product development (NPD) is an increasingly attractive route to reduce internal investment and gain access skills resources embedded in the partner firm. Yet, process of problematic. The effective integration marketing information into NPD seen as a critical determinant success. This article investigates mechanisms integrate such context between competing firms. It develops conceptual framework that brings together previous research domains single firm, functional NPD, integrative mechanisms. dynamic relationship constructs dimensions interfirm resource balance competitiveness are explored. derived from applied longitudinal study four major Euro/Japanese cases collaboration. Conclusions drawn these reported.