Financial service firms’ entry‐mode choice and cultural diversity: Spanish companies in Latin America

摘要: Emerging markets in newly industrialised countries have caught the attention of managers manufacturing companies facing heavy domestic and global pressure. Key barriers to effective management international operations need be identified. The same applies service operations. share services trade, amount foreign direct investments made number multinational service‐sector enterprises has been increasing rapidly last two decades. Existing studies on internationalisation apply a fairly broad theoretical base. This paper contributes by examining behaviour Spanish financial Latin America find out if general patterns are applicable or sector influences their behaviour.