What do mission statements reveal about the values of top universities in the world

摘要: Mission statements are perceived as effective strategic tools and foundations of an organization's objectives, driving the development plans to meet established goals. A vast number studies have investigated mission in industry; however, little is known on how affect institutes higher education sector. Every university intrinsically different, with its own This study aims explore make difference among universities, by understanding values delivered statements.,This attempts understand core universities through a content analysis top 250 worldwide.,The results show four dimensions statements, namely, “Education Philosophies”, “Strategic Orientation”, “Social Responsibility” “Values Stakeholders”, while most common “Research”, “Educate” “Student”.,Mission offer insightful venues for directions universities. The that present their statements. Some more service-oriented (towards students) some social-oriented society stakeholders). These communicated various stakeholders. philosophies” educators students, responsibility” society, stakeholders” towards different parties involved system last one orientation” strategy setting.,This paper proposes new methodology statement studies, covering not only but also internationalization strategies which attract attention from academics researchers.