Connecting the Micro and Macro Approaches: Cultural Stakes in Health Communication

摘要: Prior to the establishment of Health Communication as an independent field study, socio-cultural dimensions health and illness (patient/health aide relationship, social representations in health, etc.) were largely covered by sociology anthropology. (Adam, Herzlich 1994) Jodelet: “These pioneering disciplines have not failed integrate a perspective individual their approach, while establishing him his cultural enrolment horizon, or framework relationship with medical institutions professionals.” (2006:1; our translation) However, recognition culture has already been formulated 1986 during Congress World Organization Ottawa, Canada. A new system trend was then defined: promotion that would offer, addition clinical curative services, respect needs. Nonetheless, Jodelet (2006) puts forth statement psychology blinded game collective intervenes public managing illness. Within these dimensions, considers being almost nonexistent, despite it central part several works sociology, history, anthropology, which concerned health.