Rebranding Exercise: There's an App for That:

摘要: Abstract Historically, the approach of promoting exercise by emphasizing its effects on long-term health has predominated. Despite this tradition, there is no strong empirical support for such an approach. Recent work argued that suffers from a “branding problem” and efforts to promote may be better served switching focus benefits improve health, immediate enhance quality life. One way disseminate reinforce message could through smartphone application designed monitor daily improvements life constructs correlated with participation.