Towards a deeper understanding of managerial green investment patterns – a USA–Germany comparison

摘要: Green investments are crucial mechanisms for translating green operation strategies into managerial action. We examine the impact of external pressures on investment patterns in terms their scope, type and time horizon across 251 German US managers. A scenario-based experiment was conducted using a 2 × 2 × 2 factorial design which managers were assigned to high low consumer, community, resource treatment groups before being asked make decisions. Our hypotheses developed based advantage theory tested number regression models. The results demonstrate that respond differently Regarding scope investments, invest if end consumer pressure increases partially scarcity increases, but they act similar way community increases. Moreover, we detected specific variations t...